To promote a new store opening in New York City, I was tasked with creating a series of ads in the adjacent subway station. The goal was to showcase the variety of sweaty pursuits that Lululemon supports and the different athletes that we associate with.
Copy written by Dre Turner.
SeaWheeze is an annual half-marathon hosted by lululemon in Vancouver, BC. For 2015, we created the most memorable experience yet by mashing Dr. Seuss and science into an unexpected experience for the 10,000 runners who attended.
Designed in collaboration with Katie Maasik and Steve Cousins.
An anthology of science-fiction stories written by Brian Woodruff and Ian Morgenheim, The Wandering World and Other Stories explores mind-bending, profound, and often humorous ideas about the future. I was very excited to provide both the book's design and illustrations.
This piece was created live at the TEDx Artist Exhibition in late 2015. It was done in collaboration with one of the event sponsors, Rémy Martin. The goal was to create a piece that puts Rémy Martin's brand, history, and energy on full display.
This was a story created for revolved around the release of lightweight running gear design for speed from Lululemon Athletica. The open sky, the soft morning light and the flow of the garment all helped communicate the pieces' function and feeling. These assets were used across the website and social feeds.
Concept created in collaboration with Talia Cohen. Photography by Miles Clark and styling by Daniel Hardy.
Squamish Valley Music Festival is a four day long art and music festival that takes place in Squamish, BC. In 2015, I was asked to contribute my time and effort into creating a mural alongside a roster of talented local artists. It was my first mural and certainly gave me more trouble than I was anticipating, but the end result was well worth it.
This was a logo created for a group called 'Elementor' that mentors young boys and girls. The logo's design is based on a house levitating off the ground, to conjure the feeling of an elevating and protective environment.
The Mirrored Hall is a compilation of short stories from a variety of different authors, curated by Brian Woodruff and Ian Morgenheim. I was asked to design the layout and provide artwork for the book's cover and interior. To create the visuals, I leveraged public domain photography and produced a collage for each story.
This piece was done as a submission into the show 'Come Together' in Vancouver, BC in the Summer of 2017. The premise of the show was to bring together an international collection of artists for one night.