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Lululemon Fast and Free

art direction, conceptualizing, designing, production

 A weekly campaign created to highlight a new, lightweight top release for women. We captured the garment in a minimalistic, open space in order to capture the feeling of freedom that it affords its user. Once we captured the photography, we developed a number of different marketing and digital assets.

A weekly campaign created to highlight a new, lightweight top release for women. We captured the garment in a minimalistic, open space in order to capture the feeling of freedom that it affords its user. Once we captured the photography, we developed a number of different marketing and digital assets.

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